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Social Media

  1. Is employee advocacy the new influencer marketing?

    Employee advocacy is a cost-effective, scalable alternative to influencer marketing, according to a recent Kruse Control blog post. Here’s why you should think about bringing some of your dealership employees to the content creation table.

  2. The 101 of social media data

    Many marketers today still struggle to evaluate the effectiveness of their social media channels in terms of ROI, according to Oktopost blogger Sapir Segal. This is because they often find it difficult to figure out what data to collect, along with where to begin measuring. Segal offers a few tips on how to do just that:

  3. The 101 of social media skills for marketing

    The basic social media skills include being “social-savvy” and “trend-driven,” but that’s no longer enough to master this media, says Oktopost blogger Ninan Zoukelman. She offers a few tips that car dealers can add to the mix to ensure they are getting the most out of their social communications — and in turn digital marketing:

  4. How to make your content more shareable

    Including images and other forms of visuals in your social media posts will certainly help your social media campaign. But simply adding these basic elements will not ensure that your content is both clickable and shareable among users.

  5. Dos and Don’ts of social media

    There are a lot of misconceptions about social media that can impact your digital marketing strategy if you’re not careful. From posting the wrong content at the wrong time to overvaluing certain metrics, Contently blogger Tallie Gabriel has a few suggestions on some of the Dos and Don’ts of social media:

  6. Top digital marketing stats for the week

    What’s going on in the world of digital marketing in terms of retail budgets, analytics, customer loyalty, B2B buying behaviour and more? Econsultancy blogger Nikki Gilliland has accumulated a few digital marketing statistics to provide you with some insight about these topics:

  7. How to better connect on social media

    Connecting with users and followers on social media is becoming increasingly important. This is because the platform can help set the stage for what consumers can expect from a business in a highly shareable way — which in turn can lead to more conversions.

  8. Four intriguing video marketing stats for 2018

    Dealers have heard it before, last year, and the year before, and before that: it’s “the year of video marketing.” But what makes that sentence actually (seemingly) true, as far as yearly trends go, are the statistics.

  9. When should you post on social media?

    Businesses will often hear about the importance of posting content on social media to connect with followers, reach new users, promote their brands and potentially convert a few people into actual buyers. But posting on these platforms is also a timing game.

  10. Three benefits of social media marketing

    By now, many dealers are well aware that social media marketing is important — but not everyone is aware of the benefits. Here are five important advantages that every business should know, according to CoSchedule blogger Brady Dukart:

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