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SEO

  1. Top most effective SEO tactics of 2018

    SEO may seem time consuming and difficult, but with the right tactics and a reasonable budget allocated to this marketing area, you can plan accordingly and begin to see the benefits of your work flourish. Here are the top most effective SEO tactics in 2018 so far, according to Duct Tape Marketing blogger John Jantsch:

  2. Lessons from brands that got it wrong with SEO

    SEO is a powerful tool for content marketing, but without a certain amount of patience, degrees of expertise and a sense of the changing algorithms, misfires are bound to happen. Here are a few examples of lessons learned from brands that got it wrong with SEO, according to Content Marketing Institute blogger Mile Murray:

  3. How to create an all-star marketing team

    You need a strong digital marketing team with a wide range of skills if you want the results you are looking for. Think of it as an NBA all-star team, says Eric White at Vertical Measures. Here are the positions and some of the responsibilities that he suggests:

  4. SEO is back on top in battle for website traffic

    Social media’s reign as top source of referred, inbound traffic to websites may be over, says Jay Baer at Convince and Convert. He cites new research that shows — for the first time in three years — that search is now responsible for more website traffic than social.

  5. Digital marketing basics for small dealerships

    Small dealerships can gain an advantage over larger competitors with the right digital marketing efforts. While it may not be feasible to compete with bigger players in every aspect of the digital landscape, there are some key areas that you should prioritize, according to Forbes Agency Council contributor Ken Braun. They include:

  6. How to optimize voice search

    When considering the future of SEO, HubSpot blogger Amanda Zantal-Wiener believes that voice search will play an important role in how users seek and consume information. How Google “ranks and surfaces it” is also something that marketers need to be aware of, along with how they can better optimize their websites for this new technology.

  7. Must-know digital marketing buzzwords in 2018

    Digital marketing is evolving at an incredibly rapid pace, and so keeping up with something as simple as this year’s most useful marketing terms is an absolute must, according to Social Media Today blogger Isabella Anderson. She offers a few examples of terms that every marketer should add to their vocabulary list:

  8. Top predictions that will impact SEO

    The digital marketing industry is evolving with such speed that predictions from marketers have become a national pasttime. From content creation to landing pages, emails, SEO and new technology, it’s always good to keep an eye on where these trends are heading.

  9. SEO expert predictions for 2018

    The list of digital marketing trends to watch for in 2018 has grown since the beginning of the year to include a number of new and interesting options, according to Econsultancy blogger Ben Davis. However, SEO trends are still worth noting as they can have a significant impact on your strategy.

  10. SEO expert predictions for 2018

    The list of digital marketing trends to watch for in 2018 has grown since the beginning of the year to include a number of new and interesting options, according to Econsultancy blogger Ben Davis. However, SEO trends are still worth noting as they can have a significant impact on your strategy.

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