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Mobile

  1. Why social media and mobile-first strategies are a must

    The number of Internet users has increased dramatically in 2017 and has led to a massive boost in social media users, according to MarketingProfs blogger Laura Forer. She offers several statistics to demonstrate the importance for dealers to ensure that their digital marketing plan includes a social media presence and a mobile-first strategy:

  2. Three tactics to boost digital visibility

    Adapting to a technologically-oriented future to meet the demands of the digital consumer involves a few smart moves, according to a 2017 report by Blue Fountain Media.

  3. Five stats to help you navigate social video

    Integrating video in social media is no longer an option but a must, according to GetResponse blogger Victor Blasco. He’s also the founder and CEO of explainer video company Yum Yum Videos, and considers video content to be “the present and future of online marketing, no questions asked.

  4. 5 tips to crank up your digital marketing

    Your website is a piece of the digital marketing puzzle — one that is vital to reaching the 80 per cent of consumers that browse the web for information about local businesses, according to Tara Banda, a guest writer for Duct Tape Marketing. Banda offers 5 search website tips to help improve your digital marketing.

  5. Is your content ready for the small screen?

    The structure of your dealership’s digital content is important if you want it to be seen on a mobile screen. And these days, that’s where it’s most likely to be viewed. Mobile users, in particular, don’t want to scroll forever, says SEO specialist and Search Engine Land blogger Patrick Stox.

  6. 15 mobile-first strategies to consider right now

    If your dealership isn’t yet prioritizing mobile marketing strategies, now is the time to start, says The Forbes Agency Council. 15 members of the council, an invitation-only community of executives in public relations, media strategy, creative and advertising agencies, have put together 15 tips that may help:

  7. Fast facts about last year’s advertising spend

    Advertisers spent a record-breaking $72.5 billion last year, with more than half of it going to mobile advertising. The stat is from the new Interactive Advertising Bureau (IAB) report prepared by PwC U.S.

  8. Three ‘to-do’s for 2017

    Solid web copy won’t be enough to ensure online marketing success in 2017. You’ll also need to stop wasting unnecessary ad dollars, rethink your marketing campaigns and focus on new opportunities, says dealermarketing.com. Get started by considering three key areas.

  9. Four scary things on your website

    It’s Halloween, and we encourage you to get into the spirit by wearing crazy costumes, stuffing your face with candy and putting your creative pumpkin carving skills to work. But the one thing that shouldn’t be scary is your website.

  10. Responsive vs. Adaptive: What site design is best?

    Recognizing mobile devices play a big role in the car shopping process, automakers are getting better at providing responsive and adaptive websites fit for mobile. Even so, customers are overall more satisfied with traditional websites, according to the J.D. Power 2016 Automotive Mobile Site Study.

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