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  1. 6 Facebook advertising mistakes to avoid

    Too many marketers advertise on Facebook without methodical approaches, then find themselves experiencing some common pitfalls, according to a recent Convince and Convert blog post. Here are six missteps that you should take care to avoid:

  2. SEO is back on top in battle for website traffic

    Social media’s reign as top source of referred, inbound traffic to websites may be over, says Jay Baer at Convince and Convert. He cites new research that shows — for the first time in three years — that search is now responsible for more website traffic than social.

  3. Social media tactics to boost conversions

    With so many social media tactics available to dealers and other digital marketing advertisers, it can be easy to overlook the most effective ones that will improve your conversion rates, according to Kissmetrics blogger Paul Lentz.

  4. Good customer service on social media is a win-win

    Up to 90 per cent of consumers have used social media platforms like Facebook, Instagram, Twitter and LinkedIn to connect directly with a brand, says Social Media Today blogger Irfan Ahmad.

  5. Success in a world of distraction

    In a world of distracted consumers, dealers need to do everything they can to hold the focus of car shoppers and customers, said entrepreneur and author Martin Latulippe during Kijiji’s DealerTalkx event in Toronto.

  6. Four social media stats every dealer should know

    Dealers who want to boost their social media efforts may be curious to know how other marketers are doing: which social networks, content types and social ad platforms deliver the best ROI, for example.

  7. Three tips to improve your social media strategy

    As many as 80 per cent of businesses, including dealerships, recognize that social media is a crucial factor in their digital marketing success — but many of them don’t know which tools they should use, according to Blue Fountain Media blogger Karine Welch.

  8. Four Facebook analytics tools every dealer should explore

    As of June 2017, Facebook has acquired approx. 2 billion active users a month — and that number is growing, according to TrackMaven blogger Rebecca Lee White. As a result, it’s now increasingly important for dealers to become well-versed in mostly everything that’s related to Facebook — especially its analytics tools.

  9. Five stats to help you navigate social video

    Integrating video in social media is no longer an option but a must, according to GetResponse blogger Victor Blasco. He’s also the founder and CEO of explainer video company Yum Yum Videos, and considers video content to be “the present and future of online marketing, no questions asked.

  10. 7 steps to a Facebook marketing plan

    If you’re trying to create a worthwhile play in social media marketing, Facebook is unavoidable, says Sprout Social blogger Alex York. With more than 1.86 billion monthly active users, the channel could be around, well into the future.

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