Facebook’s mighty reach
Facebook got 27 billion visits in September 2016. That’s a mere pittance, compared to the additional 303 billion monthly global visitors they indirectly reached on third party sites. A new study from SimilarTech looks at the magnitude of Facebook’s operation beyond its own domain, and the numbers are mind-boggling. The study looks at the Facebook technologies, widgets and tools that are driving this unprecedented brand exposure and access to consumer data and traffic insights.