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  1. Five stats to help you navigate social video

    Integrating video in social media is no longer an option but a must, according to GetResponse blogger Victor Blasco. He’s also the founder and CEO of explainer video company Yum Yum Videos, and considers video content to be “the present and future of online marketing, no questions asked.

  2. 7 steps to a Facebook marketing plan

    If you’re trying to create a worthwhile play in social media marketing, Facebook is unavoidable, says Sprout Social blogger Alex York. With more than 1.86 billion monthly active users, the channel could be around, well into the future.

  3. 5 top tips for split-testing Facebook ads

    When you find the perfect ad for the perfect audience, good things happen. But that’s easier said than done — especially in the world of Facebook marketing. The chances of getting the combination right are greatly improved if you split-test your Facebook ad campaigns, says blogger Aaron Agius. Fortunately, Facebook’s built-in split-testing functionality makes that easy to do.

  4. Five tips for using Facebook Instant Articles

    Minimalistic and designed for on-the-go reading, Facebook Instant Articles are changing the way people consume news — and the way marketers create content. The mobile publishing format loads ten times faster than standard web articles, and according to socialbakers, has a short engagement lifespan.

  5. Facebook’s mighty reach

    Facebook got 27 billion visits in September 2016. That’s a mere pittance, compared to the additional 303 billion monthly global visitors they indirectly reached on third party sites. A new study from SimilarTech looks at the magnitude of Facebook’s operation beyond its own domain, and the numbers are mind-boggling. The study looks at the Facebook technologies, widgets and tools that are driving this unprecedented brand exposure and access to consumer data and traffic insights.

  6. Do video metrics mean anything?

    You can't talk about Facebook video vs. YouTube without talking about Facebook's recent revelation that it had mistakenly inflated its video metrics by 80 per cent for two years.

  7. Video showdown: Facebook vs. YouTube

    The best way to avoid social media strategy paralysis is to choose the best platform for your buyers. We know YouTube and Facebook video should be your go-to platforms, but is one better than the other?

  8. DealerTalkX: Marketing on Facebook is where it's at

    Do you shut down when you feel like you're getting sold? Alan Dickie helps dealers avoid doing that to their buyers.

  9. Digital marketing trends you should know about

    Back in September 2015, Forbes came out with its list of the <a href="http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/#161bc3094c04" target="_blank">top seven online marketing trends</a> that it thinks will dominate in 2016. Trends range from new hardware and technology, like the emergence of virtual reality, to the explosion of apps and app indexing, and mobile usage.

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