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Digital Marketing

  1. Success in a world of distraction

    In a world of distracted consumers, dealers need to do everything they can to hold the focus of car shoppers and customers, said entrepreneur and author Martin Latulippe during Kijiji’s DealerTalkx event in Toronto.

  2. SEO tips to boost your blog

    If you’ve been living and breathing in the world of content marketing, then it may be time for you to take a step back and review the basics, according to Digital Marketing Institute. That’s because it’s easy to get lost in a never ending list of possibilities when trying to optimize your content strategy.

  3. Three digital marketing stats worth your attention

    Another week in the world of digital marketing has gone by and already there are new statistics that dealers need to review to keep up with new trends and changing consumer demands. Econsultancy blogger Nikki Gililand shares a few fascinating examples of what’s going on in the retail world — including the automotive sphere:

  4. Consistency is key online, says DealerTalkX keynote

    To be successful, digital and social marketing must be done with consistency, according to Martin Latulippe, the kickoff speaker at Kijiji’s 2017 DealerTalkx event in Calgary.

  5. Three digital marketing challenges to consider

    If we compare digital marketing to an ocean, then the various marketing strategies one can imagine may be equivalent to the number of ships at sea.

  6. Three tips to improve your social media strategy

    As many as 80 per cent of businesses, including dealerships, recognize that social media is a crucial factor in their digital marketing success — but many of them don’t know which tools they should use, according to Blue Fountain Media blogger Karine Welch.

  7. Four digital marketing stats for dealers to consider

    Digital marketing statistics represent important data for dealers to consider when preparing their marketing strategy. So when someone like Econsultancy blogger Nikki Gilliland puts together a “treasure trove of stats for you to dive into,” dealers should take note as the information can help them adjust their online tactics.

  8. 5 ways to maximize your online ads

    Improving your digital marketing is not about how much you spend on advertisements but rather how you optimize the ads themselves, according to Duct Tape Marketing guest blogger Hugh Beaulac. For dealers, this means boosting your audience reach and click-through rates without wasting money.

  9. 4 digital marketing trends to consider

    Technology is ever-evolving, so it’s only natural that areas within the digital realm — such as marketing — evolve with it. Digital marketing is progressing rapidly and is expected to see quite a few changes and developments throughout the year, according to CustomerThink.

  10. 3 tips for getting started with mobile video

    The increasing popularity of mobile devices means that more consumers are using their mobile phone to watch streamed or downloaded video content. In 2020, as much as 53.6 per cent of the U.S. population will use their phone at least once a month to watch video — up from 39.

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