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Digital Marketing

  1. Digital marketing stats worth a glance

    Search, digital advertisements, social media, chat applications and voice assistants are among the many trends that continue to remain on the digital marketing radar for marketers. Here are some of the most intriguing ones of the past week, according to Econsultancy blogger Nikki Gilliland:

  2. How to create an all-star marketing team

    You need a strong digital marketing team with a wide range of skills if you want the results you are looking for. Think of it as an NBA all-star team, says Eric White at Vertical Measures. Here are the positions and some of the responsibilities that he suggests:

  3. Digital marketing basics for small dealerships

    Small dealerships can gain an advantage over larger competitors with the right digital marketing efforts. While it may not be feasible to compete with bigger players in every aspect of the digital landscape, there are some key areas that you should prioritize, according to Forbes Agency Council contributor Ken Braun. They include:

  4. Tips to increase digital marketing effectiveness

    Digital marketing is incredibly demanding and there simply isn’t enough time in a single day to complete the long list of tasks that will help ensure success, according to Kissmetrics blogger Brad Smith.

  5. More digital marketing trends for 2018

    Dealers that want contribute more to their digital marketing will need to integrate digital media and technology into their strategy, according to Smart Insights blogger Dave Chaffey.

  6. 4 digital marketing trends in 2018

    Digital advertising is growing and changing faster than many could have imagined — thanks to emerging technologies and new platforms, according to the Digital Marketing Institute. As a result, there are a number of trends that dealerships need to watch for in 2018. Here are some of the most interesting ones to pay attention to:

  7. Success in a world of distraction

    In a world of distracted consumers, dealers need to do everything they can to hold the focus of car shoppers and customers, said entrepreneur and author Martin Latulippe during Kijiji’s DealerTalkx event in Toronto.

  8. SEO tips to boost your blog

    If you’ve been living and breathing in the world of content marketing, then it may be time for you to take a step back and review the basics, according to Digital Marketing Institute. That’s because it’s easy to get lost in a never ending list of possibilities when trying to optimize your content strategy.

  9. Three digital marketing stats worth your attention

    Another week in the world of digital marketing has gone by and already there are new statistics that dealers need to review to keep up with new trends and changing consumer demands. Econsultancy blogger Nikki Gililand shares a few fascinating examples of what’s going on in the retail world — including the automotive sphere:

  10. Consistency is key online, says DealerTalkX keynote

    To be successful, digital and social marketing must be done with consistency, according to Martin Latulippe, the kickoff speaker at Kijiji’s 2017 DealerTalkx event in Calgary.

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