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DealerTalkX

  1. Embrace digital or risk disruption, says Vaynerchuk

    Entrepreneur and social media guru Gary Vaynerchuk encouraged Toronto DealerTalkx delegates in Toronto to fundamentally change their mindsets regarding technology and where it is headed.  

  2. The Customer of the Future

    CarGurl Emma Hancock’s presentation, “The Customer of the Future,” was not about appealing to the often sought-after millennial cohort, but rather about catering the car-buying experience to women. “Women love to shop, but they don’t love shopping for cars,” said Hancock.

  3. Attribution helps identify what drives sales

    A goal rarely occurs without an assist and that is as true in car sales as it in in hockey, according to Convertus co-founder and managing partner Kevin Gordon. Gordon noted that most dealers are using a last-click attribution model when measuring conversions.  

  4. Best practices for online showrooms

    During the closing keynote presentation at DealerTalkx 2017 Toronto, SpinCar CEO Devin Daly encouraged dealers to pay more attention to their online showrooms. Dealerships in the U.S. get an average of 475 walk-ins monthly, while their websites get more than 9,000 unique views, 60 per cent of which are from mobile.

  5. Busting myths about car buyers

    Malte Krüger, managing director of mobile.de, debunked car-buying myths as part of his DealerTalkx presentation in Toronto Nov. 16.

  6. New mobility models will disrupt, says speaker

    There are multiple forces at work that are creating something of a perfect storm that threatens to disrupt the traditional role of a car dealership, said James Carter, Principal Consultant at Vision Mobility, during his workshop at the Toronto DealerTalkx event.

  7. Success in a world of distraction

    In a world of distracted consumers, dealers need to do everything they can to hold the focus of car shoppers and customers, said entrepreneur and author Martin Latulippe during Kijiji’s DealerTalkx event in Toronto.

  8. Use digital merchandising to move more cars

    Devin Daly, CEO and co-founder of SpinCar, urged dealers to pay more attention to their digital showrooms during his closing keynote address at DealerTalkx 2017 in Calgary.

  9. Gary Vaynerchuk named as DealerTalkX Toronto keynote

    The fifth annual Toronto auto conference will be held on November 16, 2017

  10. DealerTalkX Calgary: See past the smoke screens

    The final round of DealerTalkX speakers lands in Calgary today with a promise to take a look behind the digital marketing curtain.

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