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Data

  1. Convincing users to exchange their data

    Preparing your digital marketing strategy often involves considering data.

  2. Why your email marketing looks like spam

    Email marketing campaigns can be a great way to connect with customers and prospects, so long as they are not confused with junk mail. How can dealers avoid this trap? Social Media Today blogger Mark Walker-Ford offers a few tips:

  3. How to calculate digital marketing ROI

    With the increasing demand for digital integration, businesses must understand how to properly calculate their Return On Investment (ROI) through the various media channels they are using. To do this, Econsultancy blogger Ben Davis suggests asking the following questions:

  4. The 101 of social media data

    Many marketers today still struggle to evaluate the effectiveness of their social media channels in terms of ROI, according to Oktopost blogger Sapir Segal. This is because they often find it difficult to figure out what data to collect, along with where to begin measuring. Segal offers a few tips on how to do just that:

  5. Are you tracking the right KPIs?

    We all know we have to measure our data to improve our marketing campaigns and goals.

  6. Creating video content users actually want

    Producing video content is not difficult — but creating content that your audience actually cares about is another thing. Brands often focus too heavily on what they want to say, rather than what their users (consumers and customers) really crave. Here are a few tips on how to manage expectations, according to Contently blogger Joe Lazauskas.

  7. How AI will enhance content marketing

    Nearly everyone you know is probably involved in or knows someone that does content marketing. Yet, considering how many people produce copy for this purpose, many feel it’s not as effective as it should be.

  8. Five things to know about content marketing

    Content marketing is a piece of a larger puzzle with an end goal to convert more users into buyers. Spin Sucks blogger Doug Davidoff, who has been studying successful and failed content marketing initiatives, has found five reasons why, in some cases, this type of marketing does not generate any revenue.

  9. What exactly is personality marketing?

    If you look beyond conventional personalization based on demographics and consumer desires, this form of marketing is actually meant to interpret what basically drives people and match messages with personality traits, according to the Harvard Business Review’s Christopher Graves and Sandra Matz. Here’s what they have to say about this type of customization:

  10. ABCs of monitoring & measuring performance

    It doesn’t matter how creative, popular or memorable your content is if you cannot see how it impacts your business in terms of sales, according to Content Marketing Institute blogger Jodi Harris. She suggests creating a “road map to success” to help monitor and measure your content’s performance:

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