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Data

  1. What exactly is personality marketing?

    If you look beyond conventional personalization based on demographics and consumer desires, this form of marketing is actually meant to interpret what basically drives people and match messages with personality traits, according to the Harvard Business Review’s Christopher Graves and Sandra Matz. Here’s what they have to say about this type of customization:

  2. ABCs of monitoring & measuring performance

    It doesn’t matter how creative, popular or memorable your content is if you cannot see how it impacts your business in terms of sales, according to Content Marketing Institute blogger Jodi Harris. She suggests creating a “road map to success” to help monitor and measure your content’s performance:

  3. What are the most successful marketers planning?

    Observing and taking cues from the most successful marketers in the industry is one way to ensure you’re moving in the right direction.

  4. Use content marketing to nurture your leads

    There are many ways to nurture your leads using content marketing, according to Brooke B. Sellas, a contributing columnist to Mark Schaeffer’s Grow blog. She offers an easy, do-it-yourself approach that any business can implement, so long as they have the basics. Here’s a look at some of her suggestions:

  5. How sales and marketing teams can boost sales

    The key to getting your sales and marketing teams to help boost sales is to have them work together, according to Oktopost Co-founder and CEO Daniel Kushner. He says ensuring the two teams are aligned can have a greater impact on company growth by generating better leads and closing deals. Here’s what he suggests:

  6. A look ahead at digital advertising in 2018

    The beginning of 2018 will represent a time of reflection for many, especially for dealers and other businesses that have a hand in digital advertising.

  7. Data and analytics predictions for 2018

    Data-driven marketing has taken significant steps forward this year and will continue to do so in 2018, according to Econsultancy blogger Ben Davis. Some things will change, evolve and increase while others, such as having a good analytics strategy, will remain an important base for growth. Here are what experts predict for the upcoming year:

  8. SEO expert predictions for 2018

    The list of digital marketing trends to watch for in 2018 has grown since the beginning of the year to include a number of new and interesting options, according to Econsultancy blogger Ben Davis. However, SEO trends are still worth noting as they can have a significant impact on your strategy.

  9. SEO expert predictions for 2018

    The list of digital marketing trends to watch for in 2018 has grown since the beginning of the year to include a number of new and interesting options, according to Econsultancy blogger Ben Davis. However, SEO trends are still worth noting as they can have a significant impact on your strategy.

  10. More digital marketing trends for 2018

    Dealers that want contribute more to their digital marketing will need to integrate digital media and technology into their strategy, according to Smart Insights blogger Dave Chaffey.

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