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customer service

  1. Dealer takeaways from Montreal DealerTalkx

    The last DealerTalkX 2018 conference has concluded, leaving Montreal-area dealers and other attendees excited about the valuable insights they gained — and plan to implement in their dealerships.

  2. The 101 of social media skills for marketing

    The basic social media skills include being “social-savvy” and “trend-driven,” but that’s no longer enough to master this media, says Oktopost blogger Ninan Zoukelman. She offers a few tips that car dealers can add to the mix to ensure they are getting the most out of their social communications — and in turn digital marketing:

  3. Why your car dealership website needs a bot

    Many car dealership websites have installed a live chat system to help meet online customer needs. But with the growing popularity of chatbots among consumers, it may be time to consider an upgrade that can further boost customer service, and that can save time and money.

  4. Key social media trends for 2018

    Social media is quickly evolving and with millions of people sharing their stories on platforms like Instagram and WhatsApp everyday, it’s more important than ever to keep up with the trends.

  5. Bridge gap between marketing and customer service

    Creating content for your website is an excellent, if not critical opportunity for both marketing and customer success to transform the client experience, according to HubSpot blogger Braden Becker. He offers a few examples of how marketing can better serve customer success managers and service reps, and better serve itself in the process.

  6. Data and analytics predictions for 2018

    Data-driven marketing has taken significant steps forward this year and will continue to do so in 2018, according to Econsultancy blogger Ben Davis. Some things will change, evolve and increase while others, such as having a good analytics strategy, will remain an important base for growth. Here are what experts predict for the upcoming year:

  7. Good customer service on social media is a win-win

    Up to 90 per cent of consumers have used social media platforms like Facebook, Instagram, Twitter and LinkedIn to connect directly with a brand, says Social Media Today blogger Irfan Ahmad.

  8. 5 tips to ensure brand loyalty

    Dealers that want to influence consumer loyalty and ensure their current customers stay true to their brand need to consistently provide good customer service, according to MarketingProfs blogger Ayaz Nanji. His comments are based on a study from The Blackhawk Network that surveyed 1,502 consumers in the U.S. aged 18 years and over.

  9. Stay on point with digital marketing ROI

    There’s a lot of information to consider and implement when it comes to digital marketing campaigns. Managing your website, paid advertisements, SEO practice and social media participation are just a few of the things you’re probably juggling as you aim to achieve your end goal.

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