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  1. Five factors key to digital campaign success

    Creating a sound digital marketing campaign involves a lot more than using catchy words and fancy images, says blogger Jess Kaur in a recent  ITProPortal blog post. Kaur offers the following five factors to consider. Is your dealership focusing on all of them?

  2. Top 10 digital marketing tactics that work today

    Here’s a list of 10 of the most effective online marketing strategies of 2018. It comes from Business 2 Community blogger Ibrahim Kareem, and it’s a useful reminder of the many ways dealers are connecting with customers today. How many are in use at your dealership?

  3. Creating content for a more user-friendly site

    Good content that is properly prepared for digital means is a key piece of any business website. It’s also a necessity for dealerships to ensure they have a fully user-friendly site that provides consumers with a good experience. Here are some tips from Social Media Today blogger Mark Walker-Ford on how dealers can do just that:

  4. The 101 of social media skills for marketing

    The basic social media skills include being “social-savvy” and “trend-driven,” but that’s no longer enough to master this media, says Oktopost blogger Ninan Zoukelman. She offers a few tips that car dealers can add to the mix to ensure they are getting the most out of their social communications — and in turn digital marketing:

  5. Writing content for users and search engines

    There is a big difference between writing content for the sake of having something to post on your website and social media channels — and creating engaging material for both users and search engines.

  6. How to make your content more shareable

    Including images and other forms of visuals in your social media posts will certainly help your social media campaign. But simply adding these basic elements will not ensure that your content is both clickable and shareable among users.

  7. 3 blogging mistakes can sabotage SEO

    Blogs can be a great way to publish dealership-branded content online. But if you want to maximize the benefits of your blog content, you should avoid three common mistakes, according to a recent Naked Lime Fresh Squeeze blog post. They include:

  8. 5 easy subject line tricks boost email open rates

    Your email list is only as good as the engagement you get, says Garrett Moon in a post at Influence & Co’s blog The Knowledge Bank.  No matter how big your list is, if nobody opens your email, nobody sees your content. The first step to enticing email opens is writing a great subject line.

  9. Auditing content? Focus on these 5 key areas

    A content audit may not be the most glamorous of tasks, but knowing how your content is being planned, promoted, used and measured can deliver big benefits says consultant and Smart Insights blogger Gavin Llewellyn.

  10. Creating video content users actually want

    Producing video content is not difficult — but creating content that your audience actually cares about is another thing. Brands often focus too heavily on what they want to say, rather than what their users (consumers and customers) really crave. Here are a few tips on how to manage expectations, according to Contently blogger Joe Lazauskas.

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