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  1. Refresh blog content for more traffic

    It’s just as important to refresh old content on your dealership’s blog as it is to publish new material, says UpCity blogger Leilani Wertens. She offers a number of tips for doing just that, including: Start with the top performers.

  2. Is your content ready for the small screen?

    The structure of your dealership’s digital content is important if you want it to be seen on a mobile screen. And these days, that’s where it’s most likely to be viewed. Mobile users, in particular, don’t want to scroll forever, says SEO specialist and Search Engine Land blogger Patrick Stox.

  3. How SEO and content can — and should — work together

    SEO and content shouldn’t be at odds with each other says Search Engine Journal blogger Andrea Lehr. The two must work together if you want to attract more qualified search traffic to your dealership’s website. According to Lehr, successful SEO requires three key ingredients: keywords, backlinks and a technical site audit.

  4. 40 ideas for getting and keeping website traffic

    Here’s a handy list of 40 ideas for getting more traffic to your website. It comes from SEO and online marketing expert John Doherty at Credo. You probably already have many of these strategies in place at your dealership. Others might not be right for you.

  5. How to develop content for local SEO

    There are almost as many user paths to conversion as there are customers in your city, says Moz blogger Miriam Ellis.

  6. In all things digital, consider the user first

    Is your dealership keeping up with constantly changing SEO rules?

  7. 20 top tips for influencer marketing success

    Are you incorporating influencers into your dealership’s marketing strategy? According to TopRank Marketing blogger Ashley Zeckman, you should be. But many marketers are unsure of how to go about it. Even the way different organizations define influencer marketing can vary greatly.

  8. Are you giving your website the attention it deserves?

    Unlike brochures and print ads, your website is a living, breathing organism that needs regular maintenance, says Jessica Chabot at Millennium Integrated Marketing. She offers the following website management tips to help improve the usability and findability of your dealership’s website:

  9. The whys & hows of rich online content

    About 95 per cent of visitors to your website leave without becoming leads.

  10. 5 ways that less is more

    When it comes to digital marketing, less is more says blogger Pratik Dholakiya. It’s better to have a small group of potential customers who are interested in what you have to offer than a big group who don’t care.

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Kijiji Canada Ltd. | 500 King St. W, Suite 200 | Toronto | ON M5V 1L9 | kijijiforbusiness.ca