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content marketing

  1. 5 skills that every digital marketing team needs

    Do you have talent gaps on your digital marketing team? The skill sets needed by digital marketing professionals today are changing as rapidly as the technologies they use. Here’s a list of the current top five, according to Marketing Profs blogger Gianna Scorsone.

  2. Ready, steady marketing: 3 steps for consistent content

    What does it take to be a great marketer? A lot of people will rank creativity high on the list, but consistency is what really matters, according to author Jeff Korhan. That’s what builds trust — and people do business with brands they trust. He offers three key elements for marketing consistency.

  3. Are you making digital marketing mistakes?

    A few simple tweaks to your existing campaign can make the difference between peak performance and falling short of expectations says blogger Emilia Totzeva. Start by avoiding her six top digital marketing mistakes...

  4. Eight trends to watch for in 2017

    The year is young, and the digital marketing predictions are still coming in strong. This latest batch of trends to watch for in 2017 comes from Total Product Marketing’s Dean Ara. He points to eight areas that could impact your business in the months to come...

  5. Embrace content measurement

    Is content development at your dealership one of your 2017 resolutions? If so, you should start by looking back, not forward, says Komarketing blogger Stacy Thompson. The path begins with measuring and analyzing what you already have. Here’s what to look for in blog performance...

  6. A dozen ways to screw up content marketing

    There’s a disconnect between content marketing efforts and results. A Content Marketing Institute (CMI) survey shows that 89 per cent of respondents use content marketing, yet only five per cent say their strategy is “very effective.” Sixty four per cent say it’s just moderately, or minimally effective.

  7. This headline has eight words: Find out why!

    You have just a split second to grab attention with online content before your audience moves on, so every word of your headline counts. It needs to capture imagination — and make readers click. A study of data from more than 150,000 headlines looked at what makes a headline clickable. The results, discussed at theguardian.com point to five key features.

  8. Five ‘soft skills’ that digital marketers need

    Digital marketers need hands-on knowledge and technical expertise in a huge range of areas if they’re going to succeed. They need to know about website development, content marketing, social media, SEO, data analytics, search engine marketing and more. But all that know-how won’t amount to a hill of beans without some equally critical “soft skills”, according to startup smart.

  9. Smile, emojis are everywhere!

    The need to communicate more with fewer characters is evident in the way marketers have taken to using emojis. Last year the use of the ubiquitous digital picture characters in marketing increased by 777 per cent. And they’re only going to get more popular, says integrated brand agency mindshape.

  10. Don’t be annoying

    Does your dealership post too many promotions on social media? If so, you risk losing followers according to research from Sprout Social. They surveyed more than 1,000 Facebook, Twitter and Instagram users to find out what bugs them about brands on social media. Over-promotion tops the list for almost 60 per cent of respondents.

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