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Campaign

  1. Why it’s important to say thanks

    Expressing gratitude in your email subject line, such as saying “thanks,” can have a significant impact on the performance of your email campaign, according to MarketingProfs blogger Ayaz Nanji. He says these types of emails tend to outperform the ones that don’t include some form of gratitude in the subject line.

  2. What you need to know about mobile popups

    With up to 71 per cent of total digital minutes spent on a smartphone or tablet in the U.S., the need to launch a dedicated mobile lead generation campaign is no longer an option.

  3. Creating an effective mobile campaign

    Experts predict that mobile advertising will represent 72 per cent of all U.S. digital ad spending by 2019, according to Duct Tape Marketing blogger John Jantsch. With this in mind, it’s no wonder that marketers are ramping up their knowledge on mobile marketing and advertising.

  4. Tips to improve your email marketing

    Email marketing requires effective management and regular oversight, according to Blue Fountain Media blogger Jasmyn Jarnigan. Without it, campaign performance tends to dwindle due to missed opportunities for optimization. Here are a few tips on how marketers can better managed and execute their email campaigns:

  5. Stay on point with digital marketing ROI

    There’s a lot of information to consider and implement when it comes to digital marketing campaigns. Managing your website, paid advertisements, SEO practice and social media participation are just a few of the things you’re probably juggling as you aim to achieve your end goal.

  6. Diversify your digital marketing strategy — here’s why

    Don’t spend all your time, energy and money on just one digital marketing strategy at your dealership. Success is usually found in a diversified approach, says cio.com blogger Larry Alton.

  7. 5 tips to make your marketing emails stand out

    After all the work you put into your email campaign, the last thing you want is for your emails to go unnoticed.

  8. Reports of print’s death have been greatly exaggerated

    Digital marketing may be the new norm, but don’t think that print marketing is dead. Smart marketers are merging print and digital efforts to create a cohesive brand experience, says blogger Larry Alton. Here are his top three tips for doing just that...

  9. Ready, steady marketing: 3 steps for consistent content

    What does it take to be a great marketer? A lot of people will rank creativity high on the list, but consistency is what really matters, according to author Jeff Korhan. That’s what builds trust — and people do business with brands they trust. He offers three key elements for marketing consistency.

  10. Are you making digital marketing mistakes?

    A few simple tweaks to your existing campaign can make the difference between peak performance and falling short of expectations says blogger Emilia Totzeva. Start by avoiding her six top digital marketing mistakes...

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