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  1. The 101 of social media data

    Many marketers today still struggle to evaluate the effectiveness of their social media channels in terms of ROI, according to Oktopost blogger Sapir Segal. This is because they often find it difficult to figure out what data to collect, along with where to begin measuring. Segal offers a few tips on how to do just that:

  2. Are you tracking the right KPIs?

    We all know we have to measure our data to improve our marketing campaigns and goals.

  3. Why it’s important to say thanks

    Expressing gratitude in your email subject line, such as saying “thanks,” can have a significant impact on the performance of your email campaign, according to MarketingProfs blogger Ayaz Nanji. He says these types of emails tend to outperform the ones that don’t include some form of gratitude in the subject line.

  4. What you need to know about mobile popups

    With up to 71 per cent of total digital minutes spent on a smartphone or tablet in the U.S., the need to launch a dedicated mobile lead generation campaign is no longer an option.

  5. Creating an effective mobile campaign

    Experts predict that mobile advertising will represent 72 per cent of all U.S. digital ad spending by 2019, according to Duct Tape Marketing blogger John Jantsch. With this in mind, it’s no wonder that marketers are ramping up their knowledge on mobile marketing and advertising.

  6. Tips to improve your email marketing

    Email marketing requires effective management and regular oversight, according to Blue Fountain Media blogger Jasmyn Jarnigan. Without it, campaign performance tends to dwindle due to missed opportunities for optimization. Here are a few tips on how marketers can better managed and execute their email campaigns:

  7. Stay on point with digital marketing ROI

    There’s a lot of information to consider and implement when it comes to digital marketing campaigns. Managing your website, paid advertisements, SEO practice and social media participation are just a few of the things you’re probably juggling as you aim to achieve your end goal.

  8. Diversify your digital marketing strategy — here’s why

    Don’t spend all your time, energy and money on just one digital marketing strategy at your dealership. Success is usually found in a diversified approach, says blogger Larry Alton.

  9. 5 tips to make your marketing emails stand out

    After all the work you put into your email campaign, the last thing you want is for your emails to go unnoticed.

  10. Reports of print’s death have been greatly exaggerated

    Digital marketing may be the new norm, but don’t think that print marketing is dead. Smart marketers are merging print and digital efforts to create a cohesive brand experience, says blogger Larry Alton. Here are his top three tips for doing just that...

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