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  1. Three benefits to using Chatbots

    Not everyone associates the word “bot” with something positive, and many don’t quite understand what it really means.

  2. How to manage online reviews

    Online reviews are a chance to increase your brand’s trustworthiness in the eyes of consumers, driving 18 per cent higher loyalty and 21 per cent more purchase satisfaction, according to Kissmetrics blogger Neil Patel.

  3. Three benefits to cross-channel marketing

    Cross-channel marking is an opportunity for businesses to cut through the online noise to reach consumers at the right time, according to Econsultancy blogger Nikki Gilliland. It’s a great way to provide users with a seamless experience across a combination of many different channels, she says.

  4. Four digital marketing stats for dealers to consider

    Digital marketing statistics represent important data for dealers to consider when preparing their marketing strategy. So when someone like Econsultancy blogger Nikki Gilliland puts together a “treasure trove of stats for you to dive into,” dealers should take note as the information can help them adjust their online tactics.

  5. 4 reasons car dealers need to master SEO

    Search engine marketing is driven by consumers. The dealers these people find online are the ones that take advantage of this fact. They know how to use a search engine in their marketing to reach prospective buyers, according to WebpageFX.

  6. Why your logo matters

    Apple. McDonalds. Starbucks. When you see these logos, you know right away what brands they represent. You don’t choose a product just because of its logo, but it’s how you identify with a company. But what does your logo say about your dealership as a brand?

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