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  1. Why personalization is good for business

    By now it’s no secret that personalization is very important for consumers — and therefore good for business. But even though we all know this, marketers are still struggling to implement a strategy in an “intelligent and scalable way,” says Econsultancy blogger Nikki Gilliland. Here are a few statistics to help solidify the importance of personalization:

  2. Three benefits of social media marketing

    By now, many dealers are well aware that social media marketing is important — but not everyone is aware of the benefits. Here are five important advantages that every business should know, according to CoSchedule blogger Brady Dukart:

  3. Omni-channel versus multi-channel

    Many dealers have wondered what the differences are between omnichannel and multichannel is, and how those differences can impact their business, Digital Doughnut blogger Abdul Rehman has analyzed the answer. Here’s a recap of what he has to say about the matter:

  4. What you need to know about VR for your brand

    Business are looking to Virtual Reality (VR) to help them provide a “unique, entertaining and unforgettable experience,” according to Contently blogger Tallie Gabriel. But not everyone is aware of what VR can actually do — and not do — for your brand. Here’s a look at what marketers and businesses should expect from this technology:

  5. Why customer satisfaction is so important

    According to Walker Consulting, the customer experience will be the key differentiator in the consumer purchasing journey, says Kissmetrics blogger Neil Patel. That’s because the satisfaction they feel towards your brand, product and service will have the greatest impact on their potential to convert — and on your business.

  6. Three benefits to using Chatbots

    Not everyone associates the word “bot” with something positive, and many don’t quite understand what it really means.

  7. How to manage online reviews

    Online reviews are a chance to increase your brand’s trustworthiness in the eyes of consumers, driving 18 per cent higher loyalty and 21 per cent more purchase satisfaction, according to Kissmetrics blogger Neil Patel.

  8. Three benefits to cross-channel marketing

    Cross-channel marking is an opportunity for businesses to cut through the online noise to reach consumers at the right time, according to Econsultancy blogger Nikki Gilliland. It’s a great way to provide users with a seamless experience across a combination of many different channels, she says.

  9. Four digital marketing stats for dealers to consider

    Digital marketing statistics represent important data for dealers to consider when preparing their marketing strategy. So when someone like Econsultancy blogger Nikki Gilliland puts together a “treasure trove of stats for you to dive into,” dealers should take note as the information can help them adjust their online tactics.

  10. 4 reasons car dealers need to master SEO

    Search engine marketing is driven by consumers. The dealers these people find online are the ones that take advantage of this fact. They know how to use a search engine in their marketing to reach prospective buyers, according to WebpageFX.

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