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  1. Survey of bloggers points to five key trends

    When it comes to driving returns on the content investment, blogging continues to lead the pack, says Content Marketing Institute (CMI) blogger Jodi Harris. For proof, she points to the CMI’s 2017 Benchmarks, Budgets and Trends research showing that 80 per cent of B2B and 75 per cent of B2C marketers include blogging among their current techniques.

  2. Embrace content measurement

    Is content development at your dealership one of your 2017 resolutions? If so, you should start by looking back, not forward, says Komarketing blogger Stacy Thompson. The path begins with measuring and analyzing what you already have. Here’s what to look for in blog performance...

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