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  1. Seven stats to influence your blogging

    The arrival of the New Year marks a time when dealers must review their blogging strategy for the next 12 months. But with so many trends and predictions for 2018, it may be difficult to choose the right strategies to boost your results.

  2. 5 tips for blogging your way to success

    A blog is a powerful business tool for automotive dealers. It brings traffic to your website. It gives people a glimpse into your brand and your culture.  And blog posts are always working for you, even long after they’ve been written, says marketing expert Alan Bird.

  3. Survey of bloggers points to five key trends

    When it comes to driving returns on the content investment, blogging continues to lead the pack, says Content Marketing Institute (CMI) blogger Jodi Harris. For proof, she points to the CMI’s 2017 Benchmarks, Budgets and Trends research showing that 80 per cent of B2B and 75 per cent of B2C marketers include blogging among their current techniques.

  4. Embrace content measurement

    Is content development at your dealership one of your 2017 resolutions? If so, you should start by looking back, not forward, says Komarketing blogger Stacy Thompson. The path begins with measuring and analyzing what you already have. Here’s what to look for in blog performance...

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