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  1. Improving the online user experience

    If you’re going to invest in digital marketing — including blogs and other content — you’ll need to first ensure that your website offers a good user experience. The attention span of the average person is dwindling, and it’s even worse in the digital realm.

  2. How to better connect on social media

    Connecting with users and followers on social media is becoming increasingly important. This is because the platform can help set the stage for what consumers can expect from a business in a highly shareable way — which in turn can lead to more conversions.

  3. Keys to improving your marketing strategy

    There are a lot of things that dealers can do to improve their digital marketing strategy, but understanding what actually guides that strategy is key to finding success. According to Mark Schaefer, there are three words you need to know: relevant, superior and consistent. Here’s what that means:

  4. Five things to know about content marketing

    Content marketing is a piece of a larger puzzle with an end goal to convert more users into buyers. Spin Sucks blogger Doug Davidoff, who has been studying successful and failed content marketing initiatives, has found five reasons why, in some cases, this type of marketing does not generate any revenue.

  5. Convert blog readers into paying customers

    Dealership blogs are meant to be SEO-friendly to help build the brand’s presence online and provide customers and prospects with information about the vehicles and/or services offered.

  6. Four effective blogging tactics to boost ROI

    There are many ways to improve your content strategy, but when it comes blogging tactics — Social Media Today blogger Irfan Ahmad has a few suggestions worth following. His information is based on key points from Foundr, that will help marketers boost the reach and response of their posts — and with minimal effort.

  7. Use content marketing to nurture your leads

    There are many ways to nurture your leads using content marketing, according to Brooke B. Sellas, a contributing columnist to Mark Schaeffer’s Grow blog. She offers an easy, do-it-yourself approach that any business can implement, so long as they have the basics. Here’s a look at some of her suggestions:

  8. How to boost high-traffic, low-converting pages

    Why should you care about the highest traffic pages on your website with the lowest conversions? Because these can actually be turned into a high-conversion page with the help of a Call to Action, according to Unbounce blogger Oli Gardner.

  9. 5 tips to crank up your digital marketing

    Your website is a piece of the digital marketing puzzle — one that is vital to reaching the 80 per cent of consumers that browse the web for information about local businesses, according to Tara Banda, a guest writer for Duct Tape Marketing. Banda offers 5 search website tips to help improve your digital marketing.

  10. Refresh blog content for more traffic

    It’s just as important to refresh old content on your dealership’s blog as it is to publish new material, says UpCity blogger Leilani Wertens. She offers a number of tips for doing just that, including: Start with the top performers.

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