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  1. How to select “authentic” stock images

    Using stock images for digital marketing purposes may have been the norm for many years, but today its use is increasingly being frowned upon. Many people are able to differentiate between “cheesy” stock photos and authentic photography, according to B2C blogger Jared Evers.

  2. Why authentic content marketing is so important

    Authentic or honest content marketing is one of the most effective ways to market to millennials, according to Search Engine Journal blogger Kristopher Jones. This is probably because 84 per cent of this generation has stated that they don’t like advertising, and here’s why:

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