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  1. The importance of quality photos

    Businesses still lean heavily on stock photographer for their online content — but that may change sooner than you think. According to Contently blogger Emily Gaudette, research is being conducted by certain companies to determine which colours, imagery, framing and keywords best connect with the different demographics. Here’s a look at what works and what doesn’t:

  2. How AI will enhance content marketing

    Nearly everyone you know is probably involved in or knows someone that does content marketing. Yet, considering how many people produce copy for this purpose, many feel it’s not as effective as it should be.

  3. Five CRM trends that you need to know about

    What current CRM trends help dealers the most? There are tons of them out there — some of them useful, and others not so much — but five are particularly worthy of your attention, according to a recent AutoRaptor blog post.

  4. How to make your content more appealing

    There are many ways to make your content more appealing to your audience, but one of the most important metrics often missed is how users engage with words, according to Content Marketing Institute blogger Fergal McGovern.

  5. What’s driving the future of social marketing?

    During a presentation at the Social Media Marketing World conference in San Diego, California, Mark W. Schaefer, educator, keynote speaker and strategy consultant, discussed some of the ideas that are currently driving the future of social media marketing. Here’s a recap of his presentation:

  6. Using AI to create meaningful customer experiences

    With brick and mortar stores being affected left and right due to changing consumer needs, one might think retail is dead. But AI marketing company Amplero believes otherwise, saying “it’s just easing out of its old skin and taking a new digital form.

  7. Three trends that will change social media

    This year, marketers are actively watching various digital marketing trends to see which ones will have an impact on social media. HubSpot blogger Sophia Bernazzani presents five examples of what she believes will change social this year, and how they will leave a mark:

  8. Email marketing: pearls of wisdom from the experts

    Econsultancy blogger Ben Davis sat down with experts Kath Pay, founder and senior consultant, Holistic Email Marketing; Parry Malm, CEO of Phrasee, and Dale Langley, head of deliverability at Emarsys, to discuss email marketing optimization in 2018. Here's what they had to say about the following subjects:

  9. Must-know digital marketing buzzwords in 2018

    Digital marketing is evolving at an incredibly rapid pace, and so keeping up with something as simple as this year’s most useful marketing terms is an absolute must, according to Social Media Today blogger Isabella Anderson. She offers a few examples of terms that every marketer should add to their vocabulary list:

  10. Email trends that will impact your marketing

    There have been a number of 2018 email trends that marketers have flagged as important to businesses, and that should probably remain on their radar as it can affect their marketing program, according to Marketing Land blogger Kyle Henderick. He points to the a few specific examples that he believes will have the biggest impact:

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