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Rohn Jackson

Head of Analytics – Kijiji Canada

Calgary 2018Sep 20, 2018

Actions and Reactions – Exploring On-Page Activities and Performance
10:30 AM

Rohn Jackson's Presentation

Actions and Reactions – Exploring On-Page Activities and Performance

The Internet has changed the auto industry more than any other force in history. With vast amounts of data being tracked and stored, measuring performance and ROI should be easy, right? Spend some time with the Head of Analytics at Kijiji who will walk attendees through a framework for investigating and measuring on-page performance across VDPs and other stages of the purchase funnel beyond Cost Per Lead. Focusing specifically on the buyer side of the online marketplace, you’ll leave this workshop with a solid grasp of not only what but how you should be tracking and measuring ROI.

About Rohn Jackson

Head of Analytics – Kijiji Canada

Rohn is the Head of Analytics for Kijiji Canada. He leads analytics efforts across the organization, focusing on the definition and illumination of the complexities of two-sided marketplaces, as well as defining downstream data architecture for the company’s business units. Rohn has an undergraduate degree in Mechanical Engineering from the University of Toronto, and is a Rotman MBA grad. His previous experience includes working in Deloitte Canada’s Strategy and Operations (Corporate Strategy) Consulting office, and time within the manufacturing environments of Magna International and General Motors of Canada. He is also an alum of the University of Toronto’s Formula SAE open-wheel racing team.


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