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Cassie Broemmer

Executive VP Business Development – Car Wars

Toronto 2018Oct 10, 2018

Get Into High Gear With CRISP
1:00 PM

Cassie Broemmer's Presentation

Get Into High Gear With CRISP

Without the proper resources and tools, it’s easy to fall behind in today’s automotive landscape and is conducive to chaotic habits impacting your bottom line. Amidst this rapid change and development, the best action your dealership can take is to create a culture of phone accountability — utilizing Mike Haeg from Car Wars’ CRISP technique. CRISP ensures phone handlers are Connecting callers to someone who can help, Requesting the appointment and Inviting each caller in for a test drive, Setting firm appointments and Pursuing missed opportunities. Learn why these simple yet impactful metrics matter and take them back to your dealership to see real change.

About Cassie Broemmer

Executive VP Business Development – Car Wars

Cassie Broemmer is the Executive Vice President of Business Development at Car Wars, building partner reseller, dealer group and OEM relationships. Broemmer ran the Marketing and CRM divisions for Van Tuyl Group -- the nations largest privately held automotive group -- for 11 years. She then led the marketing efforts to rebrand the group to Berkshire Hathaway Automotive when it was acquired in 2015. With seventeen years in the automotive industry, she served as a district sales manager with AutoTrader.com and held positions as a regional sales manager, national sales trainer, national accounts director and director of CRM sales at Who’s Calling, Inc.


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