Why it’s important to say thanks

Expressing gratitude in your email subject line, such as saying “thanks,” can have a significant impact on the performance of your email campaign, according to MarketingProfs blogger Ayaz Nanji. He says these types of emails tend to outperform the ones that don’t include some form of gratitude in the subject line. Here’s why you should start implementing this tactic now:

  • • According to research from Cheetah Digital (based on 2017 data from email campaigns sent by their clients), email subject lines that included words of gratitude like “with heartfelt thanks” and “thank you” had higher average unique open and click rates (69 per cent and 38 per cent respectively) than emails that did not.

  • • These higher engagements applied to three campaign types: survey, post-purchase, and segmented buyer promotional emails. Here’s the breakdown: unique open rates for email subject lines with the word “thank you” reached 94 per cent of consumers in surveys, 53 per cent in post purchase, and 47 per cent for buyer segment promos. For unique click rates, those numbers were 48, 36 and 124 per cent respectively.

  • • Email subject lines that included words of gratitude also had higher average transaction rates. For example: in the survey category, the “grateful” emails received 0.26 per cent transaction rates compared to 0.04 percent without; post purchase emails managed 0.15 per cent compared to 0.04 per cent, and buyer segment promos received 0.13 per cent versus 0.04 per cent for email subject lines that did not express gratitude.

In the end, a simple “thank you” can really go a long way.