Tips to increase digital marketing effectiveness
Digital marketing is incredibly demanding and there simply isn’t enough time in a single day to complete the long list of tasks that will help ensure success, according to Kissmetrics blogger Brad Smith. From content creation to generating big ideas, connecting with clients, landing sales, checking emails and your analytic reports — how can dealers possibly save time and increase their marketing effectiveness? The answer: marketing automation.
- 1. Automate content promotion: Dealers that automate their content promotion can save hours spend on crafting tweets and social media posts by letting a system share their blog content instead. Smith says you can do this by creating a Zapier account or by setting up an RSS feed — and both allow you to connect Wordpress.
2. Focus on important emails: Checking your email too often can put a huge dent in time management. In fact, research from HubSpot shows that marketers spend on average nearly four hours per week just sending emails. Zapier can help dealers set up an automation workflow so they are notified only when specific people email them.
3. Automate your lead flow: Lead flow can quickly become a tedious and time-consuming task when considering all the data dealers have to browse through and upload into their CRM or email campaign platform. Smith once again champions using tools to consider to help automate lead flow.
Automation is one of several options for dealers to consider when trying to reduce time spend on digital marketing and make the process more efficient. It’s a great way to liberate some time for other digital initiatives.