The 101 of content length for SEO

There has been much debate over what the proper word count or length of a website blog post should be. But that debate also depends on circumstances and your end goal. If you’re looking to improve your SEO advantage, Search Engine Journal blogger Sam Hollingsworth has a few tips worth considering:

Overview: There are many variables to consider when preparing an article or blog post for your website, which is why the answer is never clear cut. For example, it’s important to know your target audience (such as sex, age, and any other information you can include). You will also need to consider how long it typically takes your content producer/writer to explain the subject in a way that resonates with the reader, says Hollingsworth.

Statistics: Research has revealed that shorter content is both easier to digest and faster for users to read. That being said, if you cannot successfully answer a user’s question in a short blog post, then that user will likely look elsewhere.

Golden rule: Once you discover how long it takes your content producer/writer to properly explore a subject that successfully answers a question (example: how to change your windshield wiper fluid), you will need to ensure the copy is: compelling, easy to digest (thanks to proper sourcing of facts/data), and that it follows a sensible structure or formatting style.

All that being said, Hollingsworth says the average article length for Page 1 results via Google’s organic search is 1,900 words, based on a 2016 study. However, whether you are writing content that ranges from 200-500 words or longer, always choose quality over quantity — make it SEO-friendly.