How to keep your video viewers with you to the end

If you want to keep your audience’s attention with your videos, your content must be truly remarkable, says HubSpot blogger Sophia Bernazzani. After all, your video is being judged on five levels, including: content; presentation; production quality; style, and the value of the information it provides.

And, the longer your video is, the more likely your viewers will consistently drop off and stop watching, says Bernazzani.

So, how do you get people to sit through your dealership’s videos all the way to the end?

The following tips from Bernazzani may help. She breaks them out into what to do before, during and after video production.

Video pre-production

It all starts well before the day you shoot, says Bernazzani. You should know exactly what you want and follow these steps:

  1. 1. Be original.
  2. 2. Plan it out.
  3. 3. Be selective when choosing subjects.
  4. 4. Carefully consider the set.

Video production

Remember that editing takes time. If you make everything look as close to perfect as possible, you’ll save valuable post-production time. Here’s how:

  1. 5. Be cognizant of sound quality.
  2. 6. Set up lights.
  3. 7. Use a tripod.
  4. 8. Focus.
  5. 9. Obey the rule of thirds.

Video editing

Edit your video so that it gets to the point quickly. Follow these tips to make sure your content is remarkable and tailored to your target audience:

  1. 10. Align the flow of the video with the emotional response you want to evoke in viewers.
  2. 11. Leverage b-roll.
  3. 12. Use background soundtracks.
  4. 13. Optimize video text.
  5. 14. Optimize your video for the platform.

Bernazzani expands of each of these tips and provides links to more info in her full blog post. She also includes a video that offers ideas for how to get started. Find it at HubSpot.