How to engage users with your social media posts
Many businesses understand the importance of posting content about their company on social media, but not everyone is aware of the techniques that ensure users actually engage with it. Kissmetrics blogger Neil Patel offers a few suggestions on what to avoid and improve on so users are more eager to connect with your posts:
- 1. Don’t deny users what they want: Users want real people and interactions, and a real “unbridled” human connection, says Patel. Sprout Social also found that 86 per cent of users look for honesty from brands on social media, 83 per cent look for friendliness, and 78 per cent search for helpful posts.
2. Make room for new, older users: Whether users are in the 18-29 age group, 30-49 group, 50-64 or over 65 years of age, social media use among a range of age demographics is up and at its highest rate ever. Don’t forget to connect with older generations and not just millennials.
3. Share video content: Video content is considered to be very important in the social media realm. Cisco is even forecasting that global consumer Internet traffic for video streaming and downloads will grow more than 81 per cent by 2021.
4. Don’t let minor errors ruin credibility: Proofing your content before posting it online is a golden rule. The best way to ensure that there are no errors is to walk away from the post for a moment and then return to it with fresh eyes. You can also try reading it aloud or using a grammar service.
It’s also important to listen to what users are saying on social media, and to try to be engaging enough to keep them interested in what your brand has to say.