Is your content ready for the small screen?

The structure of your dealership’s digital content is important if you want it to be seen on a mobile screen. And these days, that’s where it’s most likely to be viewed. Mobile users, in particular, don’t want to scroll forever, says SEO specialist and Search Engine Land blogger Patrick Stox. Content needs to be navigable, skimmable and digestible.

Is your content designed for the mobile-first index? Stox outlines nine components to consider:

  1. 1. Table of contents. Combined with HTML bookmarks, the table of contents allows users to jump to where they want to go quickly.
  2. 2. HTML headings. These help organize your content into sections and structure your page logically.
  3. 3. Expandable content areas. These keep a page shorter and easier to navigate, while still giving access to information.
  4. 4. Tabs. Tabbed content is an alternative to expandable content and serves much the same purpose.
  5. 5. Filters. These help you cut out large parts of the content that a user might not be interested in.
  6. 6. Summary, highlights. This helps users quickly digest your content’s main points and determine if they want more.
  7. 7. Bullet points or lists. These convey a large amount of information quickly.
  8. 8. Bold or italic text. Both catch the eye.
  9. 9. Highlight important points. Pull quotes, block quotes or tweetable moments stand out.

While focused on mobile, many of Stox’s practices can be applied to desktop as well. His full blog post provides more details on each of the points in his list, along with links to more info and real life examples of companies that are getting mobile content right.

Find it at Search Engine Land.