The benefits of writing shorter, better content
There has been some debate over the years as to what is expected in terms of content quality and length. Some writers will ensure their content has a minimum of 150, 250 and even 500 words before posting it online, while others will publish five to 10 pages. The reality is that your content should be as long as it needs to be and no more than that, according to CoSchedule blogger Ronell Smith. He offers a few reasons why this type of content is better:
Length: The average user reads 250 words per minute and the optimal post is a seven-minute read. Therefore, the average length of your article should be no more than 1,700 words. However, since most users spend about 10 seconds on your website, keeping the length shorter can’t hurt (less than 1,000 words).
Quality: Keeping in mind that short-form content is more ideal for today’s online audience, it should be noted that good quality posts tend to perform well regardless of the length. Still, Smith feels the need to add a quote from Steve Rayson, the head of BuzzSumo, that correctly summarizes the point of about content length: “Short form can be very powerful.”
Benefits: Short-form, quality content — whether it be a feature or an entertaining, educational or informative piece of news, can be imminently shareable. Focusing on a single topic, including an enticing headline, and adding an amazing graphic or visual to the story is also necessary to complete the overall package for the user.
Some writers will go on and on about a topic and lose the reader in seconds, but good content offer a few things: it feels indispensable, it offers things like key takeaways that readers can put to use immediately, and it inspires. Keeping it short, sweet and to the point makes it all the more appealing.