5 mobile marketing must-knows
The mobile device is transforming the way consumers interact with brands. Developing a strong mobile marketing strategy for your business is therefore crucial to the success of your overall marketing efforts, according to a report by Blue Fountain Media. The digital marketing agency mentions five important factors to consider.
- 1. Your website must be mobile-friendly
The mobile device is a crucial component of the path to purchase, so it is of utmost importance that the user experience is positive. If the website is slow to load or the content is poorly displayed the user will likely look elsewhere for a product. Google also likes mobile-friendly websites, so improving this area of your marketing strategy should have a positive impact on your ranking factor.
2. Satisfy the mobile-only social craving
Social media channels exclusive to mobile devices, such as Instagram and Snapchat, feed a craving for a more intimate and immediate connection that users have. Understanding this craving can help you run a more successful social media campaign.
3. Invest in mobile advertising
Mobile ad spending is growing while desktop spending is projected to decline slightly. Now is the time for you to invest in mobile ad if you want to keep up with the competition and capture a larger audience. The report suggests focusing on creating content for mobile platforms, creating mobile-specific advertising campaigns, and boosting your social media posts.
4. Invest in mobile video
Consumers aged 18-20 years old are more likely to watch videos on their mobile device than a television or desktop, according to the digital marketing agency. Investing in mobile video will allow you to connect with this audience and compete with other brands.
5. Mobile messaging is growing — get in on it
The rise of mobile messaging has led many companies to invest in chatbot technology. These programs use “artificial intelligence to interact conversationally with humans,” Blue Fountain Media said in its report. This increasingly popular technology may even revolutionize customer experience — all the more reason you should get in on it.
Consumers are relying more and more on their mobile devices for just about everything they do. Consider how you can take advantage of this need and integrate it into a successful mobile marketing plan.