5 easy subject line tricks boost email open rates

Your email list is only as good as the engagement you get, says Garrett Moon in a post at Influence & Co’s blog The Knowledge Bank.  No matter how big your list is, if nobody opens your email, nobody sees your content. The first step to enticing email opens is writing a great subject line. Moon offers five simple tricks that can help:

  1. 1. Use numbers. Testing by email platform Campaign Monitor showed that subject lines with numbers achieved a 57 per cent better open rate than those without.

  2. 2. Remember that characters count.
    Desktops typically display about 60 characters and mobile devices about 25 to 30. If you’re not sure which technology your email subscribers are using, then optimize for both scenarios.

  3. 3. Use 10 words/phrases that increase open rates.
    An email analysis report by Adestra identified 10 power words, including:
  • - thanks
  • - golden
  • - iPhone
  • - breaking
  • - advice
  • - course
  • - thank you
  • - exclusive
  • - review
  • - top stories

  1. 4. Skip 10 words/phrases  that decrease open rates.
    A Return Path study found 10 words that decrease open rates and could even trigger spam filters, including:
  • - get rid of
  • - secret of
  • - shocking
  • - what you need to know
  • - won’t believe
  • - quickest
  • - aim
  • - call
  • - put
  • - 2 for 1

  1. 5. Do your own A/B testing.
    You need to contextualize these best practices to your own list, says Moon. Run your own tests to find your dealership’s subject line silver bullets.

Find Moon’s full blog post, along with a link to download a free guide called The Ultimate Guide to Effective Content Distribution here.