45 ways to screw up local SEO

SEO missteps could cost you time, money and reputation.  And there’s a lot of them lying in wait for the unwary marketer — 45 of them, in fact, according to Moz blogger and SEO expert Miriam Ellis. She breaks her list of SEO pitfalls into five broad categories. Check them out to see if your dealership is heading for any.

Business plan

  1. 1. Indistinct name.
  2. 2. Limiting name.
  3. 3. Ineligible location.
  4. 4. Undesirable location.
  5. 5. Filter-sensitive location.
  6. 6. Lack of policies.
  7. 7. Unrealistic expectations.
  8. 8. Lack of demand.
  9. 9. Lack of clarity.

Website

  1. 10. Limiting URL.
  2. 11. Strange URL.
  3. 12. Long URL.
  4. 13. Limiting provider.
  5. 14. Limiting technology.
  6. 15. Multi-site approach.
  7. 16. Poor content strategy.
  8. 17. Poor architecture.
  9. 18. Lack of contact info.
  10. 19. Lack of calls to action (CTA).
  11. 20. Link building shortcuts.
  12. 21. Mishandling changes.

Local business listing

  1. 22. Guideline non-compliance.
  2. 23. NAP (Name Address Phone number) inconsistency.
  3. 24. Listing incompleteness.
  4. 25. Duplicate listings.
  5. 26. Wrong focus.
  6. 27. Poor photos.
  7. 28. Map marker misplaced.
  8. 29. Driving directions wrong.
  9. 30. Lack of monitoring.
  10. 31. Mishandling changes.

Reviews

  1. 32. Too few.
  2. 33. Too fast.
  3. 34. Guideline non-compliance.
  4. 35. Lack of acquisition plan.
  5. 36. Lack of monitoring.
  6. 37. Lack of owner responses.
  7. 38. Poor owner responses.
  8. 39. Poor staff training.
  9. 40. Review kiosks.

Social media

  1. 41. Poor social skills.
  2. 42. Guideline non-compliance.
  3. 43. Wrong platform.
  4. 44. Neglect.
  5. 45. Selling versus sharing.

To find out how these local pitfalls could affect your dealership’s SEO efforts — along with how to avoid them — head to Ellis’ full blog post at moz.com.