4 basic steps to car dealer SEO
You’ve probably heard about the importance of Search Engine Optimization (SEO) time and time again, but you haven’t taken the dive just yet. The truth is, SEO may seem like a big and complicated procedure, but if you have the right team — or the right instructions on how to get started — the whole process gets easier over time, according to WebpageFX.
Here are 4 basic steps that you can take to start optimizing your website:
- 1. Select the best keywords
Consumers search for products online using relevant search terms in their search engine. This means that you also need to use those relevant keywords on your site, but you’ll need to do some research first.
Search for words and see what comes up and how popular they are. Try using terms that relate to your service, car models, and dealership locations, WebpageFX says. Then, plug those words into the content on your website (homepage, blogs, etc.) — in as natural a way as possible.
Don’t overdo it either: just sprinkle a few here and there and you should be fine.
- 2. Create quality content
Consumers and search engines (like Google) love fresh, quality content. One easy way to start plugging keywords on your website and provide good information is to create a blog. This way you are optimizing your site SEO-style and providing users with interesting details about your dealership and products.
3. Optimize every element
Don’t abuse the use of your keywords and/or key phrases. Spread things around and create some variety. Try plugging those keywords into things like photo descriptions, URLs, title tags, and meta descriptions (for each page), the internet marketing company says. This not only helps improve your ranking — it also increases the chance that someone will click on your site.
4. Track and monitor your work
Track and monitor your SEO efforts to know what’s working and what isn’t. Use this information to create a plan that will help you move forward with your business.
Most importantly: make it a regular task. Discipline is key when it comes to SEO. And rest-assured, when done correctly your efforts will not be in vain.