3 tips for getting started with mobile video

The increasing popularity of mobile devices means that more consumers are using their mobile phone to watch streamed or downloaded video content. In 2020, as much as 53.6 per cent of the U.S. population will use their phone at least once a month to watch video — up from 39.2 per cent in 2014, according to a report by Blue Fountain Media.

If you’re considering investing in mobile video, here are 3 tips to get you started:

  1. 1. Create video content
    It seems easy enough, but creating quality video content that users will actually watch requires a bit of planning. Therefore, video creation should be considered an important part of your content strategy process.

  1. 2. Create mobile-specific content
    It’s fine to add variety to the type of content you produce, but you also need to create material that is specifically designed for mobile devices. This can include something as simple as a live video stream or a 15 second Instagram story. Keep in mind that social media channels like Instagram are made specifically for mobile devices so that consumers can enjoy an “authentically mobile” digital experience.

  1. 3. Optimize for viewability
    Video looks different on your mobile phone than it does on your desktop. For this reason, it’s important to ensure that your video landing pages are optimized to consider these issues. No one likes opening a video on their phone and being bombarded with banners and other ads that block half the page.

Mobile video is a growing trend that represents an opportunity for businesses to connect and appeal to a new audience of consumers. It will also give you the chance to compete with other brands in similar industries or verticals, Blue Fountain Media said in its report.